Identification cards are issued to employees in every organization, including photos, company logo, address, designation, etc. You can easily create badges using badge design software. ID cards are much more than just an identification tool. They could become the most important brand-value-boosting items. Here’s how:
1. Professional appearance
First Impressions: ID cards can complement your employees’ professional outlook and create a strong impression on clients, partners, and visitors.
Consistent Branding: With all those branding elements—logos, colours, and fonts—your ID cards not only complement your brand identity but also reverberate your brand message repeatedly.
2. Brand Recognition
Visibility: Employees with branded ID cards, both in and out of the office, can serve as moving billboards for your brand, increasing your visibility.
Familiarity: Repeated exposure to the brand elements on the ID cards creates a connection and eventually instils trust in customers and clients.
3. Security and Trust
Security: Branded identification cards often feature security elements, such as holograms, barcodes, and RFID chips. They guarantee that only authorized individuals can access sensitive areas. This increases trust in the brand because it communicates a sense of security.
Verification: Employee movement-tracing ID cards will ensure verification, fostering customer trust in your brand and providing assurance against fraud.
4. Employee morale and loyalty
Belongingness: Embroidering identity cards with your brand will instill a sense of belonging in every employee, particularly when they wear them as a symbol of their affiliation with your company.
Pride: Employees are more likely to feel a sense of pride when they have a professional, customized ID card that reflects the brand.
5. Networking and events
Event Participation: At conferences, exhibitions/trade shows, and networking events, this branded ID card will work instantly to identify your company to others, who may then wish to reach out to your team.
Brand Ambassadors: Good employees with smartly designed branded ID cards serve as ambassadors who may attract the attention of new clients or partners.
6. Customization
Personalization: A custom ID card will bear job titles, names, departments, and all relevant information that adds a touch to internal and external relations.
Unique Design: A unique design expressing your brand’s personality makes your ID card exceptional, leaving a long-lasting impression.
7. Technology integration
Smart Features: Make your ID cards smart with add-ons like QR codes or NFC chips, which users can use in interactions or to simply access their digital business card; this helps to further portray a brand image of being modern and tech-savvy.
Conclusion
An ID card should not just be functional but also a strategic part of building brand equity. With the right design and usage, ID cards can help enhance elements of professionalism, security, brand recognition, and employee morale that leave a long-lasting impression with your clients and other stakeholders. CARDLINE UAE offers professional ID card printing services in Dubai, UAE, and Saudi, as well as re-transfer card printers. With high-quality inkjet card printing at competitive prices and expertise in RFID technology, we are your one-stop solution for identification needs.
