The internet is a huge, dynamic space, and since its ascent to prominence in 2014, Amazon has been one of the most widely used purchasing platforms. Nearly 62% of American consumers who have access to it on a monthly basis will make purchases on Amazon.
Beautiful, high-quality product photography is essential for Amazon product sales. Furthermore, over 53% of consumers acknowledge that product photography has a significant influence on their choice to buy. On the other hand, things with poor images don’t sell as well, and if you use them for your listing, the buyer is very certain to leave a terrible review.
So how can you steer clear of all the problems caused by poor product photos? It’s easy! To help you maximise your product photography for success on Amazon, we had all of our in-house Amazon Product Photography experts create a straightforward checklist.
Part 1: A Comprehensive List of All Amazon’s Product Image Guidelines:
Amazon’s product listings, including product photographs, are subject to stringent regulations. Because Amazon wants to uphold the platform’s quality standards, these rules apply regardless of where you sell. To ensure that your photos appear accurately in search results and that your product listing is of the highest calibre, make sure you adhere to their guidelines.
The following image formats are accepted: TIFF, JPEG, GIF, and PNG.
Permitted Image Dimensions: 1000 pixels in width or height.
Colour Modes Accepted: CMYK or sRGB.
File Name Format Accepted: Product ID followed by the file extension and a period.
Illustrations and offensive content are prohibited practices.
Part 2: primary Image Optimisation Checklist: Potential customers will be drawn in and enticed to click on your listing by your primary image. No matter how wonderful everything else is, if your hero shot is boring and generic-looking, someone with better visuals can grab your potential customer’s attention first!
The Ideal Lighting: The illumination must be flawless. It’s amazing how many people are unaware that there are multiple methods for lighting a product, and even if you know what you’re doing, it can still be difficult. When taking high-quality product images that will sell on Amazon, the correct tools and configurations can make all the difference.
Photo Angles: With a few camera adjustments, you may capture images from more eye-catching perspectives than your rivals. Take your time and examine the subject from every angle. To choose the best shot for your main image, try doing split tests and make sure you have at least four different high-quality shots on hand.
Split Testing: You should conduct several split tests to determine how to increase the number of clicks on your primary image. This will guarantee that it doesn’t impede keyword indexing or ranking of your Amazon ad listing, in addition to having a substantial effect on user traffic.
How to Choose the Best Product Photographers:
Having a skilled product photographer touch it up is the last step in producing a top-notch Amazon listing. This will offer you a professional edge and help you get rid of any flaws. An professional will know when to colour correct the photograph and add reflections or shadows to engage potential clients.
Section 3: Extra Checklist for Image Optimisation
The extra photos come in a variety of forms, and it is ideal to include one of each kind in your Amazon listing to guarantee a good conversion rate.
The Lifestyle Product Image: Excellent lifestyle images depict the product’s customer taking advantage of its features. Your target audience may better relate to what it would be like to experience that benefit for themselves if the model is more closely aligned with their needs. A member of your ideal clientele should be featured in a high-quality lifestyle photo if you want to show how simple or accessible your product may be.
The infographic is a popular and straightforward kind of product illustration. In order to persuade a potential buyer who might not be interested in reading the product description to check out what’s being offered, it emphasises product characteristics and provides brief words about each feature. This allows the customer to see all of the benefits of the product at first sight.
The Comparison Product Image: Emphasising the advantages of your product over the competitors might be challenging. You may accomplish that in an ethical manner with this kind of product image.
The Product Instructions Image: Before a product installation can start, a lot of things need to be worked out. This include explaining any possible issues with installation or improper usage of the product itself, as well as the ideal way to install it and the prerequisites for its proper operation. This kind of product image accomplishes this.
The Product box Image: This kind of product image lets the buyer know exactly what they will get when they click the “buy” button by showcasing the item in its box.
The several Use Image: Remember that consumers are more inclined to purchase goods having several uses. With innovative applications and concepts of the product itself, this kind of product image demonstrates how it can improve your customer’s life in multiple ways.
The Product Scale Image: When it comes to eCommerce, one of the most frequent problems that sellers encounter is that buyers are unable to view, feel, and touch your product before making a purchase. You must comprehend that buyers frequently make purchases based only on product photographs and without reading any other information.
Scale should always be included in images. Show the consumer the true size of your product; they are unaware of it! This image might also provide as a chance to highlight particular product advantages.
In summary:
What’s the lesson, then? The secret to success on Amazon is adhering to these rules for your product photos, regardless of how experienced you are as a seller. You may boost traffic and sales by taking the effort to optimise your products for search engines and take pictures of them in accordance with Amazon’s guidelines.
Contact us if you want someone else to handle all of your product photography needs or if you need assistance getting started. Our staff can make your listings appear their best because they have years of expertise photographing products for Amazon.
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